Business Planning is Relationship Building

Planning for a successful future can seem like an event—a thing you do in the course of business. However, in many cases, this planning is much more like a relationship: with your loved ones who rely on you, with your employees, and with your advisors. When fostered, it can be one of the most fulfilling parts of your life.   

Consider an example of how two business owners changed the course of their planning by viewing it as a relationship rather than an event.  

A Change in View

Joanne Johnson had been meeting with her trusted advisor, Ava, every month for the past year to plan for how she and her husband, Jim, would eventually sell the business. As co-owners, Joanne typically handled front-end responsibilities. But in the planning process, this was starting to create problems.  

There were decisions that required Jim’s input. One of their biggest issues was ensuring that key employees didn’t leave the business before they achieved financial independence. But without Jim’s input, they couldn’t create incentive plans. Two key employees had already left for greener pastures because the planning process had stalled.  

Politely but firmly, Ava told Joanne that unless they both attended planning sessions, it would be impossible for them to achieve their goals.  

The next day, Ava received an email from Jim. He apologized profusely, explaining that he was afraid that by attending, he would make irreversible mistakes that would hurt the business. Ava requested that they talk on the phone about his concerns.  

Ava patiently answered Jim’s questions while explaining the effects his absence was having on the plans he and Joanne were trying to execute. As Ava built trust, Jim began to come to their planning meetings. This allowed him and Joanne to more clearly identify key employees and incentivize them to stay with the business.  

Be Not Afraid

Planning for a successful future can be nerve-wracking. You may feel that it could distract you from what you do best—running the business—and harm what you’ve built.  

These fears are normal, but they can also launch you headlong into the very thing you’re trying to avoid: working against your own interests.  

When business advisors work with business owners to plan for a successful future, they view the planning as relationship building, rather than a transactional event.  

There are several reasons why they do this:  

  1. Planning for a successful future requires financial independence that allows business owners to leave their businesses on their terms—terms that are unique to each business owner.  
  2. Many business owners have family members and employees they want to protect, even after they leave the business.  
  3. Successful planning often requires the coordination of different people and personalities toward a common goal.  

Thus, viewing the planning process as an exercise in relationship building can make the process more consultative and less of simply a thing that you do.   


You likely founded your business to carve your own path instead of just doing a job. Viewing planning for a successful future as a way to carve your own path to financial independence, instead of just doing planning, can help you take more control of the future you want for yourself, your business, and those you care about.  

The GFTR Moneta team strives to help business owners identify and prioritize their objectives with respect to their business, their employees, and their families. If you are ready to talk about your goals for the future and get insights into how you might achieve those goals, we’d be happy to sit down and talk with you. Please feel free to contact us at your convenience.  

Imagine a world where your financial advisor, attorney, accountant, insurance specialist, and property/casualty advisor all worked together, like a board of directors on your behalf. This is the type of Collaborative Advisory Team approach we take in our practice. For many driven entrepreneurs, executives, and high-net-worth individuals, a Collaborative Advisory Team of professionals is the most effective and efficient way to achieve your optimal financial world. At Moneta, we’re reinventing the way you experience wealth management.


The information contained in this article is general in nature and is not legal, tax or financial advice. For information regarding your particular situation, contact an attorney or a tax or financial professional. The information in this newsletter is provided with the understanding that it does not render legal, accounting, tax or financial advice. In specific cases, clients should consult their legal, accounting, tax or financial professional. This article is not intended to give advice or to represent our firm as being qualified to give advice in all areas of professional services. Exit Planning is a discipline that typically requires the collaboration of multiple professional advisors. To the extent that our firm does not have the expertise required on a particular matter, we will always work closely with you to help you gain access to the resources and professional advice that you need. 

This is an opt-in newsletter published by Business Enterprise Institute, Inc., and presented to you by our firm.  We appreciate your interest. 

Any examples provided are hypothetical and for illustrative purposes only. Examples include fictitious names and do not represent any particular person or entity. 

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