
Sustainable, Scalable Growth Without Private Equity: How Moneta’s CEO Sees the Next Mile for RIAs
November 20, 2025
What does it take to scale a wealth management firm without sacrificing independence or cult...


Moneta Partner Mark Heffernan serves all his clients as their Family CFO, placing high importance on making life easier for his clients. Mark has been widely quoted in both local and national financial articles. Armed with significant expertise and over 30 years of experience in financial and investment planning, Mark works to help clients make the best decisions in every situation.
Mark earned his BSBA in Economics from the University of Missouri in 1986 and his MBA in Finance from Saint Louis University in 1991. Prior to joining Moneta in 2003, he gained many years of industry experience, including time with Price Waterhouse and A.G. Edwards in St. Louis. Mark’s current certifications and memberships include:
Today, the Heffernan Team works to alleviate fears and ease the burden on their clients in dealing with the complexities that come from having wealth. They strive to build trust and put clients’ interests first to give them the confidence that they are truly receiving unbiased advice.
Outside of his work at Moneta, Mark is heavily involved in the St. Louis community. He has served on many boards, including:
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Mark enjoys playing golf and tennis. He and his wife have three adult children.
Specialties: CPA, CFP®, PFS
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