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Jenna Rouillard

Advisor

CFP®, APMA®

Jenna Rouillard strives to be a trusted resource for Moneta clients, offering thoughtful guidance, education, and encouragement throughout every stage of their financial journey. As an Advisor on the Heffernan Team, Jenna values building meaningful relationships and finds fulfillment in helping clients navigate their financial paths with confidence and clarity. 

Jenna joined Moneta in 2025, inspired by the firm’s collaborative culture and its unwavering commitment to delivering client-centered, comprehensive financial advice. She brings over eight years of financial planning experience to her role, along with a strong foundation in personal finance and investment strategy. 

Jenna earned her Bachelor of Science in Personal Financial Planning from the University of Missouri. She holds both the Certified Financial Planner® (CFP®) designation and the Accredited Portfolio Management Advisor℠ (APMA®) certification, equipping her to support a wide range of client needs. 

Outside the office, Jenna enjoys spending quality time with her husband and their Labrador Retriever, Burki. She loves cooking, reading, and traveling with family and friends. 

  • Certified Financial Planner®
  • Accredited Portfolio Management Advisor℠

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Moneta Tops Financial Planning’s Ranking of 2025 RIA Leaders 

Moneta Tops Financial Planning’s Ranking of 2025 RIA Leaders 

December 8, 2025

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Monthly Recap – November 2025

Monthly Recap – November 2025

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Sustainable, Scalable Growth Without Private Equity: How Moneta’s CEO Sees the Next Mile for RIAs 

Sustainable, Scalable Growth Without Private Equity: How Moneta’s CEO Sees the Next Mile for RIAs 

November 20, 2025

What does it take to scale a wealth management firm without sacrificing independence or cult...

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