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Jenna Rouillard

Advisor

CFP®, APMA®

Jenna Rouillard strives to be a trusted resource for Moneta clients, offering thoughtful guidance, education, and encouragement throughout every stage of their financial journey. As an Advisor on the Heffernan Team, Jenna values building meaningful relationships and finds fulfillment in helping clients navigate their financial paths with confidence and clarity. 

Jenna joined Moneta in 2025, inspired by the firm’s collaborative culture and its unwavering commitment to delivering client-centered, comprehensive financial advice. She brings over eight years of financial planning experience to her role, along with a strong foundation in personal finance and investment strategy. 

Jenna earned her Bachelor of Science in Personal Financial Planning from the University of Missouri. She holds both the Certified Financial Planner® (CFP®) designation and the Accredited Portfolio Management Advisor℠ (APMA®) certification, equipping her to support a wide range of client needs. 

Outside the office, Jenna enjoys spending quality time with her husband and their Labrador Retriever, Burki. She loves cooking, reading, and traveling with family and friends. 

  • Certified Financial Planner®
  • Accredited Portfolio Management Advisor℠

A WEALTH OF INFORMATION

Dive into the latest insights from our expert team with our personal touch.

Small Caps and Private Equity: Headwinds, Opportunities, and the Role of Diversification

Small Caps and Private Equity: Headwinds, Opportunities, and the Role of Diversification

September 11, 2025

Tim Side, CFA It is found that smaller firms have had higher risk adjusted returns, on average, than l...

Monthly Recap – August 2025

Monthly Recap – August 2025

September 5, 2025

August Observations Broadening the Rally U.S. equities rose in August, but leadership shifted from tec...

Game of “Thrones”:  The Standoff between Trump and Powell

Game of “Thrones”:  The Standoff between Trump and Powell

August 7, 2025

Chris Kamykowski, CFA, CFP® The imagery could not have been more surreal…… U.S. President Donald Trump...

Monthly Recap – July 2025

Monthly Recap – July 2025

August 6, 2025

July Observations Onward and Upward The global equity rallied continued through July, though in a reve...

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