
Sustainable, Scalable Growth Without Private Equity: How Moneta’s CEO Sees the Next Mile for RIAs
November 20, 2025
What does it take to scale a wealth management firm without sacrificing independence or cult...


Eloise Schlafly loves her clients. As their Family CFO, she serves as their go-to resource for all financial family matters. From tax planning to estate conversations, from changing education goals to understanding investment implications, Eloise is available to help her clients. She delivers a level of service and loyalty to her clients that only a completely independent,100% Partner-owned company like Moneta can offer.
Eloise joined Moneta immediately after earning a B.A. in Economics from Rhodes College.
Hanging out with nieces, nephews or Godchildren, Eloise stays active with her family and friends. Outside of work and on the weekends, you might find her trading in analytics for embroidery and needlepoint, or setting aside planning software for travel. Krakow, Poland or Potosi, MO, she is up to travel anywhere. A self-proclaimed booster, Eloise loves St. Louis and can be found around the city championing her passions – be it with startups downtown or in education in the city.
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