Darla Frein
Administrative Assistant
As an Administrative Assistant to Susan Brown and the Finerty Team at Moneta, Darla Frein provides high-level organizational and administrative support that helps the team stay focused on delivering an exceptional client experience. Known for anticipating needs, communicating proactively, and managing multiple priorities, Darla takes pride in creating efficiency, strengthening relationships, and providing thoughtful support wherever it is needed.
Darla joined Moneta in 2024, inspired by the company’s innovative, forward-thinking approach and its passionate dedication to building strong relationships with both clients and employees. She brings a diverse background to her role, with experience in sales, account management, and customer support. She also spent 15 years as a proud full-time mom to two daughters before re-entering the workforce.
Darla earned her Communications degree with a Minor in Spanish from the University of Wisconsin-LaCrosse.
Outside of work, Darla enjoys traveling, cooking, golfing, gardening, entertaining, and any outdoor activity. She loves spending time with her family and strives to live life to the fullest, always seeking opportunities to support people in reaching their true potential.