ST. LOUIS, September 23, 2020 – Encouraged by a successful launch of its first expansion market last year in Denver, Moneta® is now launching its second expansion office in Kansas City. There the firm will have the area’s highest advisor-to-client ratio among its peer set, according to Barron’s most recent ranking of the nation’s top independent Registered Investment Advisors (RIAs), featuring Moneta in the Top 10 for the third consecutive year.
Moneta’s Approach
At a time when the financial advisor industry is consolidating rapidly, Moneta has chosen a more deliberate approach. Centralizing processes internally and opening their own offices in expansion markets more directly transfers the culture and operational advantages that they have mastered over the past 30+ years, operating as an RIA.
Moneta’s Managing Partner and Chairman of the Board, Eric Kittner, explains: “As an independent firm, we don’t have the pressure of shareholders or investors demanding growth at a pace that may not be what’s best for our clients. We do not ever want to over-extend our resources to compromise the high level of service we provide. Operating in a highly regulated industry, consistency is mandatory and we ensure that for our clients.”
The next phase of Moneta’s strategy has already begun to happen in both Denver and Kansas City. Other independent RIAs and advisors are merging with or joining Moneta because they have the systems and processes in place that smaller firms need to grow. Next, Moneta will expand their presence in other markets where firms that fit the Moneta model currently reside.
Kittner adds, “We have never been interested in growth just for growth’s sake though. When we add new resources in additional markets, Moneta also expands our own expertise even further. We grow because it’s what’s best for our clients.”
Why Kansas City?
Like Denver, Moneta already serves a significant client base in Kansas City with $400 million in Assets Under Management (AUM). Moneta also seeks opportunities to attract new talent by moving into a city with several other well-established RIAs. Proximity to industry competition has proven to be a catalyst for sophisticated, innovative and productive markets.
“We are not afraid to go where our competition is because our model is completely different. We can compete with anyone,” Moneta’s President and COO, Keith Bowles, said. “Moneta is 100% Partner owned as opposed to being owned by one person or a private equity group. As a result, clients benefit from the power of our large-scale resources without sacrificing the highly customized personal attention we’ve always been known to provide as a high-end firm. We also attract entrepreneurial advisors who want to gain the advantage of our large-scale resources without giving up their independence as a business owner. With Moneta they can have the best of both those worlds.”
About Moneta
Moneta financial advisors empower successful individuals, families and organizations to navigate life’s path and protect what they cherish. Barron’s ranked Moneta among the nation’s Top 10 RIAs in three consecutive years (2018-2020) for its combination of quality and scale (more than $23 billion AUM). The firm consistently earns praise for the way it invests in and takes care of employees: In 2020 the St. Louis Post-Dispatch ranked Moneta among its “Top Workplaces” for the seventh-straight year and the St. Louis Business Journal named Moneta as one of its “Best Places to Work” for a sixth-straight year; in 2019, InvestmentNews ranked Moneta among the nation’s “Best Places to Work for Financial Advisers” for the second straight year.
© 2020 Moneta Group Investment Advisors, LLC. All rights reserved. Moneta Group Investment Advisors, LLC is an SEC registered investment advisor and wholly owned subsidiary of Moneta Group, LLC. Registration as an investment advisor does not imply a certain level of skill or training. Moneta is a service mark owned by Moneta Group, LLC.
