A global movement that “unleashes the power of radical acts of generosity,” GivingTuesday was launched in 2012 as a one-day event to encourage charitable giving. The response to this 24-hour call to action has been robust: last year, more than $3.6 billion was donated in the United States, with a cumulative total of $18.5 billion to date.
On Tuesday, December 2, 2025, supporters are encouraged to make online contributions directly to nonprofit organizations that are aligned with their interests. (The GivingTuesday initiative doesn’t serve as a funding intermediary, nor get a cut of the money that is raised.) Nonprofits certainly need and welcome the unencumbered dollars that fly in during the 24-hour campaign.
And (there is always an “and”): Over time, GivingTuesday has morphed from a one-day fundraising push into a movement that encourages year-round generous acts. Which raises the question: how can you transition your philanthropic endeavors from transactional gifts to transformational partnerships? Consider opportunities to engage throughout the year, in ways that may allow you to create a deeper, trust-based relationship with the nonprofits you care about. Contributions of your time and talent on a recurring basis can foster remarkable outcomes and help our communities to thrive.
As a firm, we’ve leaned into this philosophy. Moneta provides every employee with eight hours of “Volunteer Time Off” annually and encourages team members to find ways to engage that are meaningful to them. Last year, our employees volunteered hundreds of hours for area nonprofits across our geographic footprint, providing leadership through Board service and building relationships with hands-on activities.
With the burst of December attention focusing on the important work of our community nonprofits, GivingTuesday can spark donor interest in new areas. It is also an excellent time for you to contemplate the full range of your charitable strategies for the year ahead.
Let us know how Moneta’s wealth advisors and Chief Philanthropy Officer can help you to plot a generous course. Every day of the year.
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