How Are We Different?


Moneta is a privately owned, independent financial planning and wealth management firm. This means that we are not affiliated with any one company, and our business model is not predicated on the sale of proprietary financial products. This model is very different from that of some financial advisors who are expected to sell their company’s proprietary investment and insurance products. As an independent Registered Investment Advisor, Moneta is able to offer the independent advice and solutions that our clients deserve.


Moneta is a fee-only financial planning and Registered Investment Advisory (RIA) firm. This means that we never earn sales commissions, kick-backs, referral fees, or sales bonuses that result from the sale of insurance or investment products. As a fee-only Registered Investment Advisor, the Securities and Exchange Commission holds us to a fiduciary standard, and we act in this fiduciary capacity for our clients 100% of the time. This means that we are mandated to always place our clients’ best interests above our own. This fiduciary standard stands in contrast to the much lower sales “suitability” standard to which some financial advisors are held.


Financial services professionals take a variety of approaches to offering financial advice. Some focus on one area of a client’s finances, others focus on two or three. It is our experience at Moneta, however, that all aspects of one’s financial life are interwoven to some degree. Effective financial planning, therefore, cannot be done without taking a comprehensive approach that takes into account one’s entire financial picture. Often it is not until one looks at this “big picture” that one’s financial goals and strategies come into focus. Financial planning is more than investing, and it is also more than asset preservation. When choosing a financial planner, it is imperative that one choose a credentialed professional who has the training and expertise to provide comprehensive wealth management and financial planning solutions.

Moneta is a $27 billion in Assets Under Management (AUM) firm, as of 12/31/2020, and growing. You can have both the personalized attention you deserve, but also backed by the resources and security of a large firm. Yes, you can have both.

100%+ More resources per client

48 to 1 Moneta Family CFO Client to Advisor ratio vs. 100 to 1 industry standard.
Robust 70+ person infrastructure team providing resources unavailable at small firms.
Close, personal attention of 20+ dedicated Client Teams.
97% Retention rate among Moneta Clients.


Ranked in the top 10 in the nation among independent registered investment advisors by Barron’s for 3 years in a row,
2018-2020, for our combination of quality and scale.

100% Partner-Owned & Independent

LOng-time industry leaders

In 1989 Moneta’s conversion to a Registered Investment Advisor (RIA) marked an official declaration to act as a fiduciary, long before it became an industry buzz term.

2019 was Moneta’s 30th Anniversary as an RIA and 150th year of staying true to their mission of “empowering people to navigate life’s path and protect what they cherish.” We can trace Moneta’s roots all the way back to1869 as Home Life Insurance Company. Even in this earliest iteration of our existence, every business decision was made considering clients’ needs first.