Dunston Financial Group will become first to merge into Moneta for scale, sustainability

Dunston Financial Group will partner with $24B (AUA) Moneta to gain the advantage of large-scale resources and support while maintaining entrepreneurial independence

DENVER, Oct. 3 – When rapid growth created the need for scalability, infrastructure and a long-term succession plan, Dunston Financial Group chose Moneta as its solution.

Dunston Financial Group is now in the final stages of becoming the first RIA to merge into Moneta, the wealth management firm InvestmentNews ranked as the nation’s second largest fee-only Registered Investment Adviser (RIA) with more than $20 billion in assets under management (AUM).

“We are proud of the growth and success we have achieved since starting our firm in 2015,” said Dunston Financial Group’s Founder and Senior Wealth Planner, Lynn Dunston. “As we grew, we began searching for a solution that gave us the advantage of large-scale resources without sacrificing the personalized attention and service our clients deserve. Joining Moneta will give us the best of both those worlds.”

“Providing a world-class client experience is always our priority,” said Dunston Financial Group Partner and Senior Wealth Planner, Erin Hadary.

Lynn Dunston (left) and Erin Hadary (right).

Moneta recently opened its first expansion office in Cherry Creek after 150 years of making St. Louis its exclusive home. Dunston Financial Group’s current space at 1624 Market St. in LoDo will be maintained as another Moneta location when the transition of Dunston Financial Group to the Dunston Hadary Team with Moneta is finalized.

“Moneta and Dunston are culturally aligned in providing comprehensive financial advice that is client-first and fee-only,” said Moneta’s Managing Partner and Chairman of the Board, Eric Kittner. “By partnering with Moneta, Dunston will access the resources and support they needed to continue offering exceptional service to their growing number of clients without giving up independence. At Moneta, they’ll benefit from our scale and infrastructure while keeping autonomy within their team.”

Moneta plans to build its new presence in Denver even further by hiring additional local advisors and partnering with other culturally aligned firms in the area. Moneta also plans to launch additional expansion markets in other cities during the coming years.

“At Moneta, our culture is to invest in our processes, our people and our technology to ensure the best possible client experience,” Moneta President and COO Keith Bowles said. “Growing our business beyond the St. Louis market allows us to make these investments to ensure we continue to provide a level of service that our clients can’t find anywhere else.”

“We’re looking for other like-minded firms who share our value for providing independent, comprehensive, fee-only financial advice,” Kittner said. “Partnering with Moneta will allow them to meaningfully grow their business and serve their clients for generations to come.”

Media Coverage

St. Louis Business Journal
$20B St. Louis money manager expands in Denver with acquisition

Denver Business Journal
A month after opening Cherry Creek office, $20B St. Louis investment firm acquires Denver advisor group

Moneta makes first RIA deal in Denver

Wealth Management
Moneta continues Denver expansion with Dunston Group Acquisition


Moneta financial advisors empower successful individuals, families and organizations to navigate life’s path and protect what they cherish. Barron’s ranked Moneta Top 5 among the nation’s RIAs in both 2018 and 2019 for its combination of quality and scale. The firm consistently earns praise for the way it invests in and takes care of employees: In 2019, InvestmentNews ranked Moneta among the nation’s “Best Places to Work for Financial Advisers” for the second straight year, the St. Louis Post-Dispatch ranked Moneta among its “Top Workplaces” for the sixth-straight year and the St. Louis Business Journal named Moneta as one of its “Best Places to Work” for a fifth-straight year.

© 2019 Moneta Group Investment Advisors, LLC. All rights reserved. Moneta Group Investment Advisors, LLC is an SEC registered investment advisor and wholly owned subsidiary of Moneta Group, LLC.  Registration as an investment advisor does not imply a certain level of skill or training. Moneta is a service mark owned by Moneta Group, LLC.

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