Announcing the Launch of Our New Brand

ST. LOUIS, MO—Today, Moneta Group, a St. Louis-based wealth management firm, announced the launch of a new corporate brand identity, logo and tagline.

Moneta has historically been known as a group of individual practitioners dedicated to serving families and individuals as their “Family CFO.” Over the past several years, the firm has not only expanded its services to reach Family Office and Retirement Plan Consulting clients, but also worked to centralize and unify its partnership.

To articulate this growth, the firm has dropped the word “Group” from its name as a way to represent its dedication to being “one firm with many solutions.”

In addition to this name evolution, the brand has announced a new tagline that embodies its above and beyond service model that puts clients first. The tagline is, “We simply go further.” The straightforward statement speaks to the core of the Moneta story: it goes above and beyond for its clients in everything that it does.

“There is simply never too much that can be asked of us, or a distance we will not go. More than everything, we believe this distinguishes Moneta from the competition,” said Eric Kittner, Moneta’s Managing Partner and Chairman. “Our deep relationships with our clients are unparalleled, in every aspect of our business. We simply go further—in everything.”

Lastly, the updated, contemporary color scheme and the similar but elevated logo provides a simple modernization to the firm’s look-and-feel. This maintains the integrity of the key elements of the original brand, while ushering in a new era for the brand.

To learn more about the Moneta’s brand and discover more in depth information about the three services they provide, visit Moneta’s completely revamped website:


Moneta Group Investment Advisor, LLC is a St. Louis, MO based Wealth Management firm serving a wide range of individuals, families, businesses and institutions. Through Family CFO, Family Office, and Retirement Plan Consulting Services, Moneta goes to extraordinary lengths to make a positive impact on the lives of clients, empowering them to navigate important decisions, protect what they cherish, and achieve their dreams for themselves and their families. The firm is completely devoted to client needs, and never stops evolving to meet their ever-changing needs.


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