Preserving the logo’s visual integrity is critical in maintaining consistency of use. The logo requires a minimum increment of negative space surrounding both the form and type treatment. The diagrams below demonstrate the ideal considerations for negative spacing proportions in each logo variation.

  • Primary Logo

  • Stacked Logo For Small Uses

  • Logo with Tagline

  • Logo with Tagline: Horizontal

  • Foundation Logo

  • Foundation Logo: Horizontal

  • Institutional Consulting Logo

  • Institutional Consulting Logo: Horizontal