A brand is essentially the experience a person has with a product, organization or idea. For Moneta Group, it is the embodiment of the organization as perceived by its clients and the community. 

As Moneta Group’s brand is an experience, it is incumbent upon all members of the Moneta Group community that the visual graphics and logos representing the firm maintain the highest integrity in all varieties of usage. This Brand Guidelines website presents the ideal standards when applying the Moneta Group visual brand in any project.